Muhammad Hafiz, 4012017023 (2024) PENGARUH PENGETAHUAN PRODUK DAN WORD OF MOUTH TERHADAP MINAT NASABAH MEMILIH PRODUK PEMBIAYAAN DI BPRS SERAMBI MEKAH. Skripsi thesis, PERPUSTAKAAN IAIN LANGSA.
![[img]](http://digilib.iainlangsa.ac.id/style/images/fileicons/text.png) |
Text
skripsi apidok (PBS).pdf Download (1MB) |
Abstract
The purpose of this research partially and simultaneously is to determine the effect of product knowledge and word of mouth simultaneously on customer interest in choosing financing products at Islamic People's Funding Banks. This study used a quantitative method with a total of 112 respondents. The results showed that the tcount of convenience was 14.085> from a ttable of 1.658, with a significance value of 0.000 <alpha 0.05, so Ho1 was rejected. This means that product knowledge has a positive and significant influence on customers' interest in choosing financing products, thus the Ha1 hypothesis is accepted. The results of the study partially show that the tcount value of the word of moth is 2.092 > from the ttable is 1.658, with a significance value of 0.039 <alpha 0.05, so Ho2 is rejected. This means that word of mouth has a positive and significant influence on customers' interest in choosing financing products, thus the hypothesis Ha2 is accepted. Simultaneous research results show that there is an influence of knowledge and word of mouth on customers' interest in choosing financing products. It can be seen from the results of the F test, with Fcount = 108.107 > from Ftable 2.69 with a significance value = 0.000. Thus the significance value (0.000 <0.05), then there is a significant influence between knowledge (X1) and word of mouth (X2) on interest (Y).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing I : Dr. Amiruddin, MA Pembimbing II: Shelly Midesia, M.Si |
| Uncontrolled Keywords: | Knowledge, Word of Mouth, Interest, BPRS Serambi Mekah. |
| Subjects: | Muamalat > Perbankan Syariah |
| Divisions: | Fak. Ekonomi & Bisnis Islam > Perbankan Syariah |
| Depositing User: | Unnamed user with email pustaka@iainlangsa.ac.id |
| Date Deposited: | 20 May 2026 04:19 |
| Last Modified: | 20 May 2026 04:19 |
| URI: | http://digilib.iainlangsa.ac.id/id/eprint/4640 |
Actions (login required)
 |
View Item |
